Shelby Kennedy: Move to the Void, PROs, and Using the Full Toolbox - Progressions: Success in the Music Industry

Episode 46

Published on:

18th Aug 2021

Shelby Kennedy: Move to the Void, PROs, and Using the Full Toolbox

This week's guest is music executive and songwriter Shelby Kennedy. Shelby is the President of North American operations for amazing, which is the parent company for Amazing Radio, Amazing Songs, and now CMJ. Prior to that he has held various positions throughout the industry including Director of A&R for Disney's Lyric Street Records, Artist and Partner relations for Tunecore, as well as executive roles at both ASCAP and BMI. Along with all that, early in his career Shelby had success as a songwriter with his songs being cut by artists like Ray Charles and Reba McEntire. We have a great chat about being independent artists, being unique, and using every tool you've been given.

In this episode, we'll dig in on...

  • The global marketplace of music
  • Amazing Radio and Amazing Songs
  • Turning limitations into opportunities
  • The many hats an independent artist wears
  • Filling the void
  • Being a song plugger
  • The complexities of publishing and songwriting
  • Signing Rascal Flatts
  • The best music is always next
  • Music release strategies
  • PROs

Learn More About Shelby Kennedy and Amazing Radio...



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Guest: Shelby Kennedy

Host: Travis Ference

Editor: Travis Ference

Theme Music: inter.ference

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About the Podcast

Progressions: Success in the Music Industry
Host Travis Ference chats with music producers, engineers, mixers, artists, musicians, and songwriters about the tips, tricks, mindsets, and ideas that helped them define their careers.
Insightful conversations about building and maintaining a fulfilling and successful career in the music industry. Music producers, engineers, mixers, artists, songwriters, musicians, composers and various other audio professionals sit down and share the tips, tricks, mindsets and ideas that helped them define their careers.

Created and hosted by Grammy nominated recording and mixing engineer Travis Ference, Progressions: Success in the Music Industry is inspired by the journey of his career so far. Travis is determined to set the next generation of music creators up with the tools they need to define their own success and live a happy, healthy, and prosperous career in the music business.

Don’t wait for luck. Start building your future now.

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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.