Madelynn Elyse: Organic Fan Growth, TikTok for Artists, and How to Use the Spotify Algorithm - Progressions: Success in the Music Industry

Episode 65

Published on:

27th Apr 2022

Madelynn Elyse: Organic Fan Growth, TikTok for Artists, and How to Use the Spotify Algorithm

Today’s guest is Madelynn Eylse, an LA-based musician and the founder of the boutique label services company Shark Attack. Madelynn founded Shark Attack to empower indie artists and to help them navigate the landscape of today’s new and ever changing music industry. Since 2016, Madelynn has coached over 100 artists along their path to being truly independent as well as worked with the major labels. We cover topics like activating the Spotify algorithm, how to grow using TikTok, what a successful ad campaign looks like, and release strategies for new music in 2022.

In this episode we'll dig in on...

  • The do's and don'ts of playlisting
  • Release strategies for new music in 2022
  • Getting a record deal offer and turning it down
  • Sync licensing as a source of income
  • Passive streams vs gaining fans
  • What a good Call to Action looks like
  • What to spend music marketing dollars on and how
  • Organic growth metrics to look out for in 2022
  • Pre-Save vs Pre-Order
  • Building fans through Tik Tok
  • Understanding Spotify for Artists
  • Playlist botting
  • Social media engagement targets
  • Disco: Music Management and Sharing Platform (

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Guest: Madelynn Elyse

Host: Travis Ference

Editor: Stephen Boyd

Theme Music: inter.ference

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About the Podcast

Progressions: Success in the Music Industry
Host Travis Ference chats with music producers, engineers, mixers, artists, musicians, and songwriters about the tips, tricks, mindsets, and ideas that helped them define their careers.
Insightful conversations about building and maintaining a fulfilling and successful career in the music industry. Music producers, engineers, mixers, artists, songwriters, musicians, composers and various other audio professionals sit down and share the tips, tricks, mindsets and ideas that helped them define their careers.

Created and hosted by Grammy nominated recording and mixing engineer Travis Ference, Progressions: Success in the Music Industry is inspired by the journey of his career so far. Travis is determined to set the next generation of music creators up with the tools they need to define their own success and live a happy, healthy, and prosperous career in the music business.

Don’t wait for luck. Start building your future now.

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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.