Music Discovery, Brands and Artists, and Building Better Habits | with Esther Calloway - Progressions: Success in the Music Industry

Episode 76

Published on:

28th Sep 2022

Music Discovery, Brands and Artists, and Building Better Habits | with Esther Calloway

Today’s guest is booking agent, entrepreneur, author, and habit coach Esther Calloway. Currently Esther is an Artist Booking Operations Manager for Sofar Sounds as well as the founder of her own booking and talent-buying agency E. Calloway Management. She’s an active member of the Recording Academy Texas Chapter and a business leader in the Dallas area. We chat about what makes a brand and artist a match, routing a successful tour, running your music career like a business, and how to build better habits.

In this episode we'll dig in on...

  • Music talent buying for events and festivals
  • Data that helps independent artists book more shows
  • Building your local presence
  • Touring best practices
  • Working for Sofar Sounds
  • The importance of tracking your ticket sales
  • Being prepared for your opportunities
  • The importance of an accountability partner
  • Habit building
  • What to have on your merch table

Mentioned in the Episode:

Travis' Intro: Sprint Goal Challenge

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Guest: Esther Calloway

Host: Travis Ference

Editor: Stephen Boyd

Theme Music: inter.ference

Show artwork for Progressions: Success in the Music Industry

About the Podcast

Progressions: Success in the Music Industry
Host Travis Ference chats with music producers, engineers, mixers, artists, musicians, and songwriters about the tips, tricks, mindsets, and ideas that helped them define their careers.
Conversations exploring creativity, productivity, and career growth in the music industry. Join in each week as Travis sits down with some of the industry’s best and brightest to discuss the mindsets and strategies that they use in their careers every day.
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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.