Brian Zarlenga: Marketing Your Music as a Product, Setting Milestones, and Staying True to the Brand - Progressions: Success in the Music Industry

Episode 11

Published on:

16th Dec 2020

Brian Zarlenga: Marketing Your Music as a Product, Setting Milestones, and Staying True to the Brand

This week’s guest is Brian Zarlenga, general manager of the revolutionary music software and technology company Output. Brian's career in the music business has taken him from the sales team at a major label to handling licensing at a publisher, and finally to marketing where he would develop his expertise. We chat about staying true to your brand, always pushing for innovation, the challenges of product launches, and how musicians can benefit from embracing marketing.

In this episode, we'll dig in on...

  • Not following the playbook
  • Identifying your goals and setting milestones
  • Seeing your music as a product
  • Overnight product launches
  • Marketing as storytelling
  • Taking a chance on a startup
  • Word of mouth as an extension of your brand

Learn More About Brian Zarlenga and Output...


Output Instagram:


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Learn more about Travis:


Guest: Brian Zarlenga

Host: Travis Ference

Editor: Travis Ference

Theme Music: inter.ference

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About the Podcast

Progressions: Success in the Music Industry
Interviews highlighting successful careers in music and breaking down the steps it took to achieve their goals.
I do not believe the people who have thriving careers and fulfilling lives in music can look back and attribute it all to “luck”. At some point in their career they committed themselves to a goal and took steps to achieve that goal. That's what Progressions is here to highlight. We will set you up for success by bringing you an array of interviews with guests from all parts of the industry. By focusing on identifying significant steps and turning points in their careers we hope to inspire you to set big goals for yourself and by doing so design the music career that you've always dreamed of.
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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.