Trivers Myers Music: Improvising, Quick Response, and Creating Opportunity - Progressions: Success in the Music Industry

Episode 30

Published on:

28th Apr 2021

Trivers Myers Music: Improvising, Quick Response, and Creating Opportunity

Today we are joined by two guests. The songwriting, composition, and production duo of John Trivers and Elizabeth Myers. Operating as Trivers Myers Music for over three decades, they have created musical brand identities for clients such as Apple, American Express, Verizon, and United Airlines. The most notable of all their compositions is the CBS Evening News theme, which ran for 19 years. They've also produced performances for commercials with artists such as Sheryl Crow, Herbie Hancock, and Lang Lang. We have a great chat about creating your opportunities, why music must always be fun, and how advertising music has changed over the past 30 years.

In this episode, we'll dig in on...

  • The importance of making decisions
  • Working with ad agencies
  • Creating sonic brand identities
  • Working with live musicians
  • New York music scene in the 1970s
  • Playing in Broadway for Grease
  • Everybody has a client
  • Improvising in music and in business

Learn More About Trivers Myers Music...


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Guest: John Trivers & Elizabeth Myers

Host: Travis Ference

Editor: Travis Ference

Theme Music: inter.ference

Show artwork for Progressions: Success in the Music Industry

About the Podcast

Progressions: Success in the Music Industry
Host Travis Ference chats with music producers, engineers, mixers, artists, musicians, and songwriters about the tips, tricks, mindsets, and ideas that helped them define their careers.
Conversations exploring creativity, productivity, and career growth in the music industry. Join in each week as Travis sits down with some of the industryโ€™s best and brightest to discuss the mindsets and strategies that they use in their careers every day.
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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.