TikTok, Narrative, and Creator Economy 101 for Musicians | with Sam Saideman - Progressions: Success in the Music Industry
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Episode 84

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Published on:

22nd Feb 2023

TikTok, Narrative, and Creator Economy 101 for Musicians | with Sam Saideman

Today’s guest is music entrepreneur and manager Sam Saideman. Sam is co-founder and CEO of Innovo Management where he and his team specialize and work across, artist management, project management, influencer management, and brand marketing. Currently Innovo manages a roster of creators who have a reach of over 43 million followers on TikTok alone. His forward thinking approach and innovative spirit has helped him carve out a space as one of the most influential thought leaders in today’s creator economy. We have a great chat about staying authentic in your content, the dangers of hustle, culture, how to utilize social media to promote your music, and how TikTok levels the playing field between independent artists and major labels.

🗒 In this episode we'll dig in on... 🗒

  • Staying authentic with your short-form content
  • The importance of a narrative
  • Building a creator management firm
  • Brand deal rates and terms for creators
  • Working at Sony/ATV
  • The power of collaboration on social media
  • How TikTok levels the playing field
  • Running US Artist strategy for OneRPM
  • Promoting your music with social media
  • Keeping leverage
  • Understanding a social platform before posting
  • The dangers of hustle culture

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👉 Learn More About Sam Saideman... 👈

Website: https://www.innovomanagement.com/

Instagram: https://www.instagram.com/samthemanager_/

LinkedIn: https://www.linkedin.com/in/sam-saideman-b389a480/

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Credits:

Guest: Sam Saideman

Host: Travis Ference

Editor: Stephen Boyd

Theme Music: inter.ference

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About the Podcast

Progressions: Success in the Music Industry
Host Travis Ference chats with music producers, engineers, mixers, artists, musicians, and songwriters about the tips, tricks, mindsets, and ideas that helped them define their careers.
Conversations exploring creativity, productivity, and career growth in the music industry. Join in each week as Travis sits down with some of the industry’s best and brightest to discuss the mindsets and strategies that they use in their careers every day.
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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.