Mat Leffler-Schulman - What Makes a Mix Great: Insights from a Mastering Engineer - Progressions: Success in the Music Industry

Episode 131

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Published on:

21st Nov 2024

Mat Leffler-Schulman - What Makes a Mix Great: Insights from a Mastering Engineer

Mat Leffler-Schulman is a mastering engineer who's worked with artists such as Jon Batiste, Blondie, Mary J Blige, Beach House, and many more.

In this episode, you'll learn about:

  • The Value of Working with a Human Mastering Engineer
  • The Ethics of Using Stem Splitting to Alter a Mix in Mastering
  • The Various Roles AI Could Play for Music Production Pros
  • How to Address "Width" in a Master
  • The Business Side of a Mastering Studio
  • An Analog One Stop Shop Mastering Unit
  • How to Setup a Project for Success with Communication
  • Staking Multiple Limiters for Louder, Cleaner Masters
  • Learning to Work with Synesthesia

Enjoyed this Episode? Dig deeper on mastering with my interview with Sam Fischmann

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Credits:

Guest:

Host: Travis Ference

Editor: Stephen Boyd

Theme Music: inter.ference

Transcript
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I always master it for how it should sound. Good. If you are mastering for

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Spotify right now, two years down the road, it's going to be something

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else. So I just kind of feel like you have to serve the song

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in sort of like its own ecosystem at any given

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time. That's mastering engineer Matt Loeffler Schulman. Matt's worked with artists such as Jon

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Batiste, Beach House, Nelly Furtado and Mary J. Blige. Today we're

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going to get into what makes a great mix. But from the perspective of the

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mastering. Engineer, mastering is sort of the end of the road. Like if you didn't

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get it, good to begin. Some of his techniques for honoring the

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mix while still elevating the master to the next level. If it's a mix where

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the vocals are a little bit hot and you want the sides to be a

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little bit more pronounced, you can compress the mid

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but not the sides. So the sides stay nice and

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doing what they're doing, but the vocal in the center gets a little bit more

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tightened and in focus. How a condition called chromasthesia has become a tool for

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his mastering process. There are shapes and colors and

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they change based on frequency,

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intensity and whatnot. And why he's not that concerned with

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AI mastering. There is clearly a market for that and

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I feel like that market isn't the kind of person that is going to spend

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money with me anyways. A mixed engineer who also masters

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their clients, that's where AI is going to take business away. So whether

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you're here to learn more about the technical side of mastering or the business and

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the philosophies behind it, this one is for you. Stick around for my interview with

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Matt Leffler Shulman,

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you've mastered number one top ten songs for Grammy winning artists. But

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I don't want to talk about mastering first. I want to talk about mixing. What

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is a great mix to you? When you pull something up on the desk, what

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makes you say, whoa, this is awesome?

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Well, there's many things. And when

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I have sort of my mastering headphones or

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glasses or that sort of focused on,

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it's always been difficult for me to be able

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to listen to the record as a whole. It's always been that way. Even since,

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you know, I was a kid, I always like listened to the snare drum. I

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remember, you know, going to a show and finally realizing

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what drum the drummer was hitting and that was the snare drum. I was like,

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that's crazy. But anyways, so what makes a great mix

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for me is when I am able to just completely

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forget about all those discernible individual tracks

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and it's just like a whole

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piece that just works together and I'm not sitting there like

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nitpicking, well, man, the base, we should

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have pushed that up a little bit more. And the sibilance is a little too

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much. So really it's just a mix that

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doesn't really distract you from anything. And I have to

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pinch myself every day that I get to work with amazing producers and

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mix engineers. So it happens

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a lot where I really just kind of get lost in that mix.

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And, you know, I know maybe the bar is really low, who

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knows? But yeah, it's definitely. It's a special thing

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to get lost in a mix, I think. But

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I certainly appreciate it. Nice. So it's like basically when you

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listen to the music and there's nothing in the mix that bothers you.

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Exactly. Are you able to look past when something is

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maybe a little low end heavy or like a

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little harsh and you immediately know that's a solvable problem, but you're like, this is

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a good mix. Other than this, like, little tweak, I. Want to make 100%. And

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I think this goes back to how I like to work with,

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communicating intensely with a mix

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engineer or the producer or the artist. Just so you know,

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they'll let me know ahead of time this is going to be a bass heavy

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mix. Or the vocals are really loud in this one, but that's what we're going

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for. So. Yeah. I do think

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though, if I don't have those conversations ahead of time, that if there

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is something that's a little like sort of outside of the

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norm, my brain just will focus right in on it.

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That might be parallel to how my synesthesia functions

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in my brain. So, you know, with how my

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synesthesia works, it's like there are shapes and

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colors and they, they change based on

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frequency, intensity and whatnot. And sometimes, you know, when that

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bass is really hot and it's like the greens are

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like really hitting me, like, that can be pretty

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distracting. Right? Okay, I was going to ask you about that later.

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Now we have to talk about it because there's somebody sitting somewhere that's like, what

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are we talking about right now? So, so can you tell. Tell people what

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synesthesia is? So specifically, it's chromathesia.

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Chroma, which is where I, when

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I hear sounds, it manifests visually

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in sort of like my brain. It's almost like sort of like an acid trip,

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I guess. In a lot of ways. Okay.

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Yeah. Is that an advantage for you now, or is it.

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Or is it a distraction? I guess you just said it was a little bit

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of a distraction. If something's off, it can be a distraction. Where

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it is very distracting is outside of music.

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Like, if I'm at a club and I'm talking to a friend, and there's

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just so much loud energy everywhere,

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you know, frequencies and whatnot, that can get a little distracting. And

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really, like, I have to sit there and focus on talking to the person I'm

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talking to. Yeah. But I don't know.

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I thought everybody had synesthesia growing up. I just didn't think

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that it was that unusual. And then I read an Oliver Sacks book. I was

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like, oh, so there's a name for this. And this is. Everybody doesn't have

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this. That's wild. And it may have been my gateway

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into working in audio. Who knows? Yeah,

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that's. I just. I can't. I can't even imagine,

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Like, I don't even know. I don't even know how to imagine what that would

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be like. I mean, is it. Is it also pitch related or is it for

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you. It's more frequency. Rel. So it. It is pitch related. Well.

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And frequency. Yeah. I mean, I don't think correlate. Yeah. Yeah, I guess they would,

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but I guess, like, bad singers, do

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they trigger. Trigger something? Or is it more about, like, a whole sonic context?

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It's. It's a whole sonic context. I don't feel like a bad singer. Are you

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talking like an attitude singer? Yes, I guess, like people with perfect

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pitch that go crazy when they hear, like, a siren or something. Yeah.

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No, I do not have perfect pitch and nowhere even close to that.

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I have worked with a couple people who have perfect pitch, and I

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don't know that I envy them in a lot of ways. Doesn't seem like it's

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fun. It sounds pretty brutal. I mean, the people that I've seen that can do

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this, I'll literally, you know, play a

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note and, like, pitch it up 3 cents and they'll

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know it pitched up 3 cents. They can tell you that it's just. It just

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to me, that seems like a burden. Totally. But

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maybe to other people's synesthesias burden too. So, you know, I don't know.

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Who am I to say? Does it play into you knowing when a master is

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done? Like. Like, if I'm doing a mix, 100%. Okay. Yeah. So it's like a

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feeling. You're like, oh, this is what I'm used to. Well, no, it's not a

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feeling. It's more than a feeling. It's. It's. For me, it's almost tactile

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visually. You just kind of know it's done. Almost like,

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you know, when you see your house is finished, like, the

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building of the house is done, it's almost like that.

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That's. That's wild. Yeah. Yeah. I'm trying to, like, think of, you know,

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like. That's a good description, what you just said, because that makes sense to people.

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Yeah. Or almost like an oscilloscope, when you see something in

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phase and like, the sine wave's like, perfectly lined up, but it's not like,

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cockeyed. Like, it's almost like. That

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also has to be kind of aligned with, like, your preference.

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Correct. Yeah. Like what you see as done

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visually is based on what you like. Well, I don't know that it's

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what I like. It's what my mind likes and how my mind

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perceives it. I assume. I don't know if my mind likes it or not. I

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mean, I assume it does if it's lining it up that way. Yeah. Right,

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right. That's an amazing tangent. I'm sure that'll filter through

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the conversation again. But I wanted to go back to the

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mix. Sure. So it sounds like communication is huge for you, and I've

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found that to be true, especially on the mixing end. What's your process like when

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you're communicating with producers and mixers about what they expect from

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you? Well, well, some are pretty

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open with me from the get go. They'll send me mixes, you know, before we

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talk, and they'll. They'll ask me. They'll say, hey, is there anything here that, you

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know, stands out? And, you know, being a mastering

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engineer or just being a third party, you get that

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luxury of being able to hear something for the first time. And I feel like

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that's such a benefit to a mastering engineer as

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opposed to the mix engineer who's heard the song a thousand

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times and they're just done with it. So I have those fresh ears.

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I can listen to it. I can tell if there's an issue with it. I

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can go back to the mix engineer and say, you know, let's

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pull that bass down. Or those guitars are just, like, too cranked in the

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side. Let's take out 3K3 and then we're done.

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That's what I think a master engineer brings. Like, I don't really expect something to

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be, like, super different when I send A mix off.

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But I. I love the subtleties of, like, that person's taste mixed in

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with it. And so I guess can you speak

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to how you ride the line of

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how much to do? Like, if a mix is good, how much do you do

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or how little? Well, so. So this, for me, my instincts

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are always, do no harm. Like, I really don't want to get in the way

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of the mix at all. Like, it's sort of like, mastering is

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sort of the end of the road. Like, if you didn't get it good. To

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begin with, like, it ain't gonna get good now. I'm not gonna make it any

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better. Like, a shit's a shit.

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Yeah. I just. I don't like to get in the way. And there are mastering

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engineers that love to put their stamp on it, and that's awesome, but that's just

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not how I work. I don't. Without offending

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anybody, I don't like that at all. Those people immediately go to

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my list of, like, do not calls. Are you talking about the people

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who just changed the mix that have a stamp? Like, I guess if you're. It's

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easier in mixing, right? Because if. If you want Chad Blake sound, you go to

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Chad Blake and you know you're going to. He's going to do something crazy and

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it's going to be nuts. But you went there for that. When you.

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You go through the revisions and you have an artist and a producer, everybody's happy

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with a mix. I made it a little darker or

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thicker than like, I normally would, and then I send it to somebody and they

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just like, top 40 pop it and you're like, but

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that. That's not what we gave you. Like, it doesn't resemble what we gave you

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at all. Why would you do that anyway? Pet peeve of mine. Yeah. I feel

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like you already made those sonic creative

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decisions when you were mixing it, when you were even arranging it or producing it.

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Exactly. So there's no reason to reinvent the wheel. Yeah.

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I do give the caveat, though, if there's communication

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and, you know, the artist or the engineer

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wants it to be drastically different if they want me to

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saturate with the tape machine, you know. But those are. Those are

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discussions you have, and that's where I'm very

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big on just communicating. Yeah. I think it

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is necessary. It seems so obvious,

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but I feel like in our industry, a lot of what we

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do, it's not rocket science. Like, anywhere anyone can put a

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mic in front of a snare drum and get a good Sound like you don't

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necessarily have to go to school for it. Like, you don't have to be a

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mathematician. Like, you don't have to be a NASA engineer. Like, yeah,

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it's not rocket science. So, yeah, it's communication, it's

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vibe. There's. We all have the same tools now.

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Some of us have more expensive tools, but the playing field is

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pretty even. Let's talk about something weird. Okay.

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AI we kind of talked about AI briefly before we got

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on, and we'll continue that. But there

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is stem splitting software that is becoming more

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prevalent. More people have access to it. Do you see

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mastering engineers using stem splitting software

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on a regular basis in the future? And if so, what's the

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ethical boundary about what to do? Like, what should you

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and what should you not do? Since we're talking about respecting the mix. Right,

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sure. And I assume you're talking about, like, Izotope's music rebalance or

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something like that. Even logical split stems. Right. So if I'm

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a mastering engineer, I could rip them out of logic, turn

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the vocal down, re EQ the bass. Should I?

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Totally. And I feel like if

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there is a specific reason to do so. Like, I just got this mix in

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from this band from dc. They loved the mix, but then they

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realized after they sent it to me that the snare drum was too hot. Like,

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it was just too loud. So they said, is there anything you can do about

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it? And I was like, well, yes, there is something I can do about it.

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So I did a little finagling, used the music rebalancer,

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split out the drums, and then I was able to compress the snare a smidge

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in that, like, drum bus. At the end

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of the day, they went back to the mix engineer to get it done correctly.

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But I feel like not everybody has a budget to do that. And I

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feel like for those people that don't have the budget to do it, it is.

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It's a solution. It's a means to an end. It's. It's a tool. And I

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think, why not use it? Right? I don't disagree.

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Yeah, no, I. I think as long as the tool's used in the right

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manner, going back to people that maybe want to put their stamp on

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something, I guess I'm. I have a different perspective as the

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mixer. And let's rewind, too. When I had that mix with a

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snare drone that was too loud, the artist said,

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it's too loud, and they wanted me to fix it if it was. If it

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came in too loud. I wouldn't have touched that plugin at

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all. Same. Yeah. Unless that conversation just kind of came

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up naturally. But yeah, I definitely wouldn't do that without their

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knowledge. Yeah. If they want stem mastering, they'll call you for

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stem mastering. Well, they'll call someone else for that. Are you

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anti stem mastering? I'm not anti stem mastering, but I don't know that I'm

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good at mastering from Stems fair. I certainly don't have experience

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in it, so I don't know that I would be able to do a good

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job. I. I've never sent stems to mastering.

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I've never. Yeah, I don't. I don't know why anyone would need it

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other than just sort of their, their

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process of thinking maybe it would be able to sound better and

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who knows? I guess you could AB it at one point, but, you know, who

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has the time for that? Yeah, totally. Totally. Well, okay, let's. Let's go back in

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the AI rabbit hole with what we're kind of talking about off air. Before we

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started, you know, I said that I thought I would take your

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job before it took mine as a mixer. And we kind of went back and

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forth and. And you know, you brought up that there's a lot of value outside

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of the actual technical skills of mixing and mastering. So

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what do you. What do you think as the. Really? That's it. That's the question.

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That's super. It's. That brought. So

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just on a personal level, I think AI is fascinating.

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I'm like, I'm kind of into it, so let's rewind a little

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bit too. When I was like 25, I read an

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article in probably a real paper and it said

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that after 30, you don't listen to any new

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music. You hit 30 and then everything prior to that

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is sort of what you listen to for the rest of your life.

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And I made it a point that that was not going to

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become me. I wanted to continue listening to music,

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continuing to like, know what was out there. Yeah. And you

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know, I don't like it all, but I don't like all the music that came

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out, you know, when I was a kid. So, you know, you can't like everything.

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But anyways, I sort of take that methodology

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with technology that comes out, so AI comes out.

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And I think it's an amazing tool. My wife's a programmer

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and she uses it all the time to sort of

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set up these basic known things that

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like, sets up these templates for her and it saves her so much

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time. And I think That's. That's a valuable tool. Agreed.

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I haven't figured out where AI would come in for me

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where it could do that. Like, where it could set up,

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you know, a Wave lab session and, like, line everything up and, you

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know, do all the things and say, you know, do X, Y and Z. I

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don't think we're there yet. Why do you not think that we're there yet? I

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mean, what, like, why do you think that nobody has figured out what that tool

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is? Because I agree with you. The things that I think would save me time.

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I don't see anybody making that tool. Right. I mean, and I don't know how

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you would get that AI tool to, like,

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tie into the. To the API of wavelab. Like, I. I just don't know that

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technology of how it would work. Yeah, yeah. You know, it would be

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great if there was some AI out there that when I uploaded a folder to

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my samply, that it would send an email to my client that, hey, this

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is, you know, ready, and here it is to download. That would be a great

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use for AI, but I just. I don't know how to hook that up. I'm

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sure we'll get there. Yeah, but in terms of, you know, AI

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mastering and, I mean, I don't. What

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else? I mean, there's all these, like, they throw AI at everything,

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and I feel like everything. I just don't know that

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it's. It's really in the software that

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we're using and how it's being marketed isn't necessarily true

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to what AI actually is. But I don't know, I'm not like, an expert

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in that field in terms of plugins and whatnot. For the most part, my

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workflow is moving knobs around. So no AI other than

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just, like. Mojo, you know, Talking about AI, I'm

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surprised that Auto Tune hasn't advertised itself as

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AI vocal tuning yet, because, I mean, I mean, in a lot of. Ways it

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sort of is, right? It kind of is. Kind of is. I mean,

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what's really cool is, like, I was watching a

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video and it was like. And this was years ago, like a

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couple years ago, and they were saying, you know, write me a song that's like,

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you know, in a happy key and lyrics about, like, the Smurfs

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or something. And, like, it did that. It was pretty, like,

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rudimentary. And, like, it didn't sound incredible, but it was

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like, it was half believable.

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Yeah. Which to me is super cool, but also,

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you know, a little too big brother and scary. And then also

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you go into the whole intellectual property thing with, like, what.

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Where it's learning all this information and getting all this

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information from, and then are those artists getting compensated for.

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That's my real beef with AI right now. Yes. Yeah. And

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Jonathan Weiner talks a lot about that. That's going to be the thing of, like,

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what are all these models trained on? This might be

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partially incorrect, but I believe the EU passed something.

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That's great. Where by sometime in 2026, AI companies

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need to reveal or

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disclose their training data. So does this mean it goes back?

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I guess it would, yeah. Okay. So I kind of like,

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there must be enough money involved for them to have a couple years to sort

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the shit out and make it look like they're not going to get sued. Right.

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But yeah, I mean, if you come out and say you trained your SUNO

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AI training data on all of Spotify, like,

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that's not something that you want to put in writing in front of a judge.

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That's not cool. Yeah, I'm not okay with that. No, exactly.

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Yeah. I think there's an interesting case for

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having local models that are trained on your own thing. I brought this up in

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another episode a few months ago. If Max Martin had the Max Martin

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songwriting AI based on his own preferences, that kind of

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stuff would be kind of weird, kind of fascinating. But

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that has nothing to do with our conversation. Yeah, I mean,

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that's fascinating. That's a totally fascinating sort of

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idea. But I feel like we're not that

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far from that, honestly. Right. Something that,

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you know, studies your masters and your

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preferences. And then you load it in and there's the

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matte version. 1, 2, 3, 4, 5. And then you can just click a starting

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point for that. For that song is

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kind of interesting and also disturbing at the same time. Yeah. I mean, this is

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where I think, like, it could be really useful for a mix engineer.

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Like, if there was a way that you could plug in AI so that, like,

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it listened to all the individual stems, but then also listened to the mix

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and was able to, like, go back and forth and say, hey, you know, I

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want these drums to sound like the Flaming Lips. Like, do that for me. And

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then it, like, sets up all the buses, gated verbs, rooms, and all that kind

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of stuff. Yeah, I feel like that's a tool that's,

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like, super useful, I would say, for.

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I feel like I'm sort of walking back on this now because I feel like

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it's super cool and useful for someone who already knows how to do that.

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But for someone who doesn't know how to do that, I feel like

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there's a missed opportunity of learning how

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to do that. Yes. I think just regardless of whether it's music a lot

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or not, that's going to be. I think the long

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trail problem with AI is how many people just didn't

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learn how to do something. And I guess that could be

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okay because it's like we came up at a time or I came up at

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a time where you had a console, you had gain staging. There were all these

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different things you had to do. Right, right. But things, things change

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too. And it's like you don't necessarily need to do all that kind of stuff

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if you're just doing something on your laptop in the basement. Like you can still

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make it sound amazing. Yes. Yeah. Yeah. I don't know. I don't

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know what the answer is. I don't think anyone knows what the answer is. Hopefully

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somebody figures out before it's too late. But yeah. So,

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okay, obviously the AI is a thing, right. It can

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do things for people, it can make your record

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brighter. There are websites that maybe quote, master your record.

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Why? Why does somebody want to use a person? I mean, I have an opinion,

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but what's the value of mastering multiple

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songs with someone like you? Well, there's, there's many reasons, but it

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also goes into. Mastering isn't

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just two bus processing, which right now that's all

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AI mastering does. That's true. Listens to your audio,

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it probably generates like the genre it's in

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and then sort of puts like these brackets around it and says like this is

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what we can do within these parameters of the genre. Yeah. And I feel

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like that's, that's cool. I'm into it

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and I think there is clearly a market for that. And I feel

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like that market isn't the kind of person that is going to spend money with

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me anyways. So I feel like a person like me

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isn't missing out on. I feel like a mix engineer who

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also masters their clients. That's where AI is going to take business

Speaker:

away. I think the other part of what

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mastering is quality control.

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So pops and clicks and continuity and that sort of

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thing. I feel like that's something AI should be able

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to do, but for some reason that's

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not what it's doing. Like I feel like that's sort of the most boring part

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of mastering, but it's super important

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and I can't tell you how many records I get

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every day and there's pops and clicks all over it.

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And it's like, if I wasn't there, if a human wasn't listening to it,

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it would go out to vinyl. It would go out to all your digital distributions

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with those pops and clicks. Yeah, yeah. You would think

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AI should be able to figure that out. Like,

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I maybe. And maybe Lander and all those automated

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processing companies do that now. I don't know. I don't

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know. But it definitely sounds like something that, like, that RX

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should be able to do. Yeah. You know, it should be able to identify

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the clicks. I mean, it can already do. Do so much manually.

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That's what I pop it in, rx. I mean, I can just literally, like, scan

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visually and I can see them like. Yeah, that's not rocket science, but

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it takes time and it's something you need to do. So if AI could figure

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that out, I'm into it. I'm down with that. I'm down with that.

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Yeah. And for anybody listening crossfades, people,

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especially on your, like, 808s and your basses, that's where these clicks are coming from.

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Just do some crossfades and logic. Okay. I know. It's always like

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at the start of a new region of a vocal, and plugins are all

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popping on. Third core is copy and paste. The beginning of something

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is clipped off. I know attention to detail, which is

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like mastering. And mastering is attention to detail, in

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my opinion. It's so much detail, it's hyper detail. Yeah. And then. And

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then also the third part of mastering is assembling

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the data and formats so it can go out

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to the different distribution methods, like mastering for vinyl,

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mastering for cassette. They're all different sort of parameters that you have to work

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with. You know, different vinyl houses have different

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requirements. You know, Spotify has a different requirement than YouTube has.

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Not that everybody does a different master for different platforms,

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but it's something you have to consider. Okay, so you.

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You touched on the loudness. So we have to ask about what is your opinion

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on how loud to make something? Are you

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doing a streaming master? Are you just making it how it should. How it sounds

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good. I always master it for how it should sound good.

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Spotify is like a moving target. It's always going to be

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changing, and what you master for now might

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not. If you're, you know, if you are mastering for Spotify right now,

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two years down the road, it's going to be something else. So

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I just kind of feel like you have to serve the song in sort of

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like its own ecosystem at any given time,

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which is what people. Have done for like

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80 years. Right. It was always, this sounds amazing.

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Printed down to half inch tape. This

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is the master. And then that format is going to be transferred to CD or

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cassette or whatever it is. So I don't know, maybe it's

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just the way knowledge flows through the Internet

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now that people are hung up on it. But to me, I

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agree with you. Whatever sounds best for the record is what sounds

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best for the record. You can't chase something that is going to change, Especially tech

Speaker:

companies. I mean, Jesus, could anything change faster than tech companies, you know, for.

Speaker:

Well, I mean, yes and no. It's like they are kind of these like giants

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that take time to make these

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changes. But yeah, I just feel like

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if every once in a while I do get a client that says,

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hey, this has to be negative 8 lofts integrated. I'm like, okay, if that's what

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you want me to do, I'll do that. But usually we'll have that

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conversation and I'll ask the question, why? Yeah. So

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I really understand what their intent is. Yeah. If I

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understand why, it might be that they're just using the wrong terminology

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or there might be a better way to do what they're talking about.

Speaker:

Yeah. So again, we come back to communication. Yeah. What's your

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opinion on the level of mixes that you're getting to work with?

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Like, loudness level? Do you wish there was more headroom? Are you getting what

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you want generally? On average, yes and no. And I think

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I've come to a happy medium with

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making sure the mix engineer at sort of a bare minimum,

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prints their mixes at 32 bit float, so that even if they are mixing

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into a limiter and it's hitting zero, if there are

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overs, I can always, you know, pull it down with, you know, gain

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and there will be no, like, squared off waveforms.

Speaker:

That's like the genius of 32 bit float. That's true. That's

Speaker:

true. Yeah. That's great. Okay, let's talk about that.

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Can you explain that a little bit further for people that don't understand

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fixed versus floating? Sure. So you have

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16 bit and

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I think it's 96 decibels of

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bandwidth. I think that's correct. From like the quietest point to the loudest point. And

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then you go to 24bit and it's 144dB

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from quietest to loudest. When you go to

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32bit, the decibel level is from like

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0 to like 1200 or something.

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It's like something ridonculous. So

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you. If, you know, your mix goes over a DB or two, or even just

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like a couple little, you know, half DB trickles, like, you just turn your

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gain down a couple DB and everything's fine. So

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that's sort of where I am. I feel like.

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I feel like a lot of people. I'd say it's 50. 50. I'd

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say 50 people mix into a limiter. And

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oftentimes, you know, I'll ask them, did you mix into the limiter?

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Because oftentimes if you take that limiter off, the mix will just fall apart. And

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it's pretty obvious when that happens. True. So if I get a mix and it

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kind of feels like unglued, so to speak, I'll ask

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them, hey, did you, you know, did you have a limiter when you were mixing?

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If so, please put it back on.

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Yeah. Which again, it's like, sort of counterintuitive to,

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you know, sort of what I knew

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and learned when I was hiring mastering engineers, you know,

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decades ago. Yeah, well, it's. You know, as a

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mixer, our side of the argument is that we have

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to compete with, you know, crazy loud production refs. And so I

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chase the same thing with rough mixes where I get

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files and I'm like, are these even wet? And they're like, oh, yeah, no, it's

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all wet. I'm like, what is on your master bus? Like, this doesn't even sound

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anything like the reference. And so you end up

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chasing that to get back to that. And I

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don't like to. I mix with a limiter on, but I do 80% of

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my mix without it. That's great. Yeah. But then I make sure that I do

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work a good chunk and I do all my revisions with the limiter because if

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it's not going to be my limiter, it's going to be your limiter. There's still

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going to be a limiter. And it's good to approximate that. Exactly. You need

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to know how things are going to. Are they going to break up? Is your

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low end screwing you over? And it's crazy how different things are.

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I used to not be an Ozone Maximizer fan, and I've recently

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left Pro L2 and gone to the Maximizer because it feels cleaner to

Speaker:

me in, like, a pop vocal sense. I'm a big fan of the Ozone

Speaker:

Maximizer, but I'm also a big fan of stacking limiters,

Speaker:

too. Interesting. Interesting. Yeah. Yeah. Especially when you need to

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get. When you need to go loud, you know, letting you

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know. I guess it's like. It's similar to, like, you know, you have two hands.

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You can lift more weight with two hands than you can with one. Yeah.

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You know, I'll do it where, you know, I'm. I'm getting 3dB

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of gain reduction on one, and then if I start going

Speaker:

above that or below that, I guess if I'm doing, you know, four or five

Speaker:

decibels of gain reduction, that's when I'll bring in, like, the vice

Speaker:

limiter or, you know, the L2 or something like that. I mean, there's so many

Speaker:

limiters out there, and I feel like they all kind of do something different. So

Speaker:

we're kind of talking technical tips, right? There was one thing I wanted to ask

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you. Width. Now, as a

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mixer, this is probably one of the most sensitive

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things for me. When a master comes back from a new engineer.

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If it's really wide and the center

Speaker:

is phase, or the center feels down, like, if the snare and the vocal are

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quiet, like, it's a. It's a trigger for me. I have

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a really hard time dealing with it. So are you saying when the

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mix is too wide, like, you don't like it, or. No, I love a wide

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mix. I guess I should preface that. What I was going to say is that

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I've been getting mixes back from most everybody that is mastering my

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mixes, including yourself. We've worked together. You did amazing work. People should know that

Speaker:

they're really wide, and I love it, but when the center gets fucked with, it

Speaker:

makes me crazy. So, A, how do you approach width, and

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B, what are the mistakes that a young engineer makes when it comes

Speaker:

to trying to make something go wide? Great

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question. So, honestly, I rarely use the

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width button or on my console, I have a width

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knob, which is absolutely fantastic.

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I mean, it's one of those things where you can just use it, you know,

Speaker:

put it to 10 and it's like. It just gives, like, a little push to

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the sides, but it doesn't do anything to the center, which.

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The Masalec. I don't know, he should make a plugin for it. He would make

Speaker:

so much money. Because I don't. I don't know what it's doing under the hood,

Speaker:

but it's magic. Okay, but, you know,

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are you talking about, like, with plugins that, like,

Speaker:

make the things. Like the imaging thing in Izotope? Is

Speaker:

that, like, what you're. Or in an ozone. Is that what you're talking about? Less

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specific about the tool. More specific about

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how you think you can widen A mix up with the best

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result. Sure. So generally I don't feel

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like mixes need to be widened.

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I feel like that's also like a mixed decision.

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Unless the mix engineer says, hey, you know, can you do something about

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this? You know, make it a little more wide. And oftentimes

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what I'll do in widening is just work in the sides

Speaker:

in the mid side field. And oftentimes, like if it's a. It's a rock

Speaker:

mix, I'll like make the guitars sparkle a little bit more. But only

Speaker:

in the sides. Yeah. Or sometimes, you know,

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if it, if it's a mix where the vocals are a little bit hot and

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you want the like sides to be a little bit more, you know, pronounced. You

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can compress the middle but not the sides. So the sides like stay

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nice and like you know, doing what they're doing. But the vocal in the

Speaker:

center gets a little bit like more tightened in focus. Yeah, yeah.

Speaker:

So I feel like mid side is a really great tool for

Speaker:

that. That's what I have found that that's the width that I

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prefer is some mid side work. So for anybody that's unfamiliar,

Speaker:

you're talking about compressors that you can switch to mid side and control the

Speaker:

sides separate from the mid. I think at this point everybody on the Internet

Speaker:

is hip to mid side. I hope so. Yeah. I mean my. I have an

Speaker:

ITI EQ right there and it's always in mid side.

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And it's like that's my go to when we're talking

Speaker:

about that, that sort of width balance where you need to

Speaker:

sort of correct the equilibrium between the mid and the side. It's like, it's such

Speaker:

a great tool and the ITI is, you know,

Speaker:

pretty, pretty fantastic. Nice. Nice. Okay, well, okay, that's

Speaker:

kind of related to my next question. Is there. I'm going to leave this really

Speaker:

broad so you can answer it however you want. Is there one tool

Speaker:

that you couldn't live without? Gear or plugin or

Speaker:

whatever? Okay, I'm going to go with gear because

Speaker:

my Masalec MLA3 just

Speaker:

does everything. It's a multiband compressor.

Speaker:

I use it as a de esser. You can also expand channels. You

Speaker:

can compress and expand at the same time. Wow. You can

Speaker:

not do gain reduction but actually use it as like a very wide EQ

Speaker:

with changing the crossover points. What else can

Speaker:

you do? It has input gain, output

Speaker:

gain. You can solo all the different bands. I mean this thing does

Speaker:

everything. That's crazy. How many buttons does it

Speaker:

have? I mean, there's A lot of buttons, but,

Speaker:

yeah, it's just. It's one of those things that I use it every

Speaker:

day, and it makes my life so much easier.

Speaker:

And I've never found a plugin that could do just what it

Speaker:

does. Yeah, I'm not familiar with that box, but I'll be looking at

Speaker:

it as soon as we finish. It's fantastic. I feel like everyone

Speaker:

should have one. I mean, I wish everyone could afford one, but

Speaker:

I saved. I ate a lot of ramen noodles to afford that one.

Speaker:

Okay. So that's actually a perfect segue to my next

Speaker:

baited question here. A tool you couldn't live without. That's under

Speaker:

300 bucks. Well, I feel like a tool that's

Speaker:

free. Is a magazine called Tape Up.

Speaker:

I've been a subscriber since, like, episode two or

Speaker:

three. It's a long time. It's a super long time, and I feel like

Speaker:

I've kind of gotten out of it, and I don't. Because it's more focused on

Speaker:

recording engineers. So it's sort of, like, off my radar a little

Speaker:

bit more. But there's a. The back page, and

Speaker:

it's like Larry Crane, and he's sort of usually. It's Larry

Speaker:

Crane, and he. It's usually just sort of like a. You know, how to

Speaker:

keep your studio clean or you know, how to keep your clients happy. It's like

Speaker:

sort of. Yeah, it's like what you do on your podcast. It's like, you know,

Speaker:

talking about audio, but, like, also, like, the industry part of it and

Speaker:

like, running a studio, like, all the, like, sort of unsexy things in

Speaker:

a lot of ways that are more important, that are totally important.

Speaker:

And it's. I always say, it's like, you

Speaker:

know, you really don't even have to be a good engineer to be a good

Speaker:

engineer. You just have to be able to talk to people

Speaker:

and understand what they're going for. Yeah. I mean, not to, like, belittle what

Speaker:

we do, because it's like what we do is important to a lot of people

Speaker:

and takes a lot of skill, but I feel like if

Speaker:

you don't have that ability to communicate with

Speaker:

people, it's so much harder to succeed.

Speaker:

I think the only part of engineering that is difficult

Speaker:

is figuring out what your sonic taste

Speaker:

is and how that fits into the world. Right. And unfortunately,

Speaker:

some people have a sonic taste that just isn't popular at the moment,

Speaker:

but might be in the future. I don't know. That's. I think, the hardest part.

Speaker:

Right. The tools are whatever you Learn how to use anything. It's just eq. Does

Speaker:

it sound good? Compression? Does it sound good? Yeah. It's interesting you

Speaker:

mentioned that because, you know, for a long time I always

Speaker:

loved those huge bombastic, reverberant, almost

Speaker:

gated snare drums. Big drums. Yeah. And then,

Speaker:

you know, Andy Schouf, he came out with a record and it was just like

Speaker:

whop, whop. And I was like, what is this? Like

Speaker:

what are you doing? Like, this could be such a cool mix. And it was

Speaker:

just like this tight little tucked in mix

Speaker:

and it really bothered me. But then eventually like I came

Speaker:

around and I was like, oh, I get it. Like, this is just an amazing

Speaker:

song. He's a great songwriter and if the drums were huge, it just would have

Speaker:

been terrible. Yeah, yeah. So I've kind of come full circle with that

Speaker:

in terms of like what's popular now and what's not popular now. Yeah, yeah.

Speaker:

Okay, so we were kind of on the

Speaker:

topic of the not sexy parts of

Speaker:

audio. Right. Can we talk about the mastering business? You run

Speaker:

a mastering house out of a non music hub, right? You're in Baltimore.

Speaker:

Do you spend a lot of time working on your

Speaker:

business as opposed to for your business? And if so, like, what are some of

Speaker:

those things you do to grow the business? To be transparent, I was

Speaker:

a studio owner producer for like 20

Speaker:

years and, and during that time my mastering,

Speaker:

you know, more and more people started to say, hey, can you master this record

Speaker:

for me? And you know, it grew and grew and grew and

Speaker:

then eventually, for all intents and purposes, I left

Speaker:

that studio and then I started my own

Speaker:

mastering exclusive studio. I used to

Speaker:

advertise a lot, but I haven't advertised anymore. I did a little

Speaker:

bit like on Facebook and a little bit on

Speaker:

Instagram, but I found

Speaker:

with advertising, it's sort of

Speaker:

not sort of the target market of what you're

Speaker:

going for. I feel like it's sort of like the people that

Speaker:

it grabs are the people that are going to hire AI

Speaker:

and Lander to do what they're

Speaker:

really looking for. And they're looking for sort of like bottom dollar price shopping. Boom,

Speaker:

boom, boom. I need it done like today because, you know,

Speaker:

it needs to be out on all the, you know, Spotify

Speaker:

this Friday for some reason. For some reason, everybody's waiting for it. Exactly,

Speaker:

yeah, totally, totally. So at some point I

Speaker:

just didn't have the time to do it and I also didn't need to do

Speaker:

it because I just got too busy for it, which

Speaker:

is good problems to have it was one less thing I had to do.

Speaker:

But I do feel like one thing that I do

Speaker:

is I'm active on Instagram, I post from time to

Speaker:

time, and I look at what other people are doing. I think that might have

Speaker:

been how I found you is on Instagram. Yeah. Yeah, I think. And it's

Speaker:

like, sort of. I've always been a big fan of, like,

Speaker:

building a community. Back in the day, I worked in. At

Speaker:

Warner Brothers and I worked in their marketing department, and I was building

Speaker:

a community for this band that I was working with, you know, be it like

Speaker:

online message boards and like, I would just sort of like, massage

Speaker:

conversations. And, you know, a lot of that

Speaker:

translates to how I work as a mastering engineer and how I

Speaker:

either, you know, continue to work with the clients I want to work with or

Speaker:

work with, you know, larger clients, bigger clients, whatever you want to

Speaker:

call it. But, you know, just sort of putting myself out

Speaker:

there, I think is a. Is a critical step.

Speaker:

It's not sexy. I. Not sexy. I kind of enjoy

Speaker:

it. So maybe it is sexy. I don't know. But I know a lot of

Speaker:

other people don't enjoy it. And I think it can be

Speaker:

inauthentic very easily for some people, and I

Speaker:

think it can be inauthentic if you're not into it. And I

Speaker:

think people can see through that. I agree. I mean, at this point, this comes

Speaker:

up on every. Every episode of the show of late,

Speaker:

and it's. It's just like, it's. It's how people get to

Speaker:

know you, right? It's not just album covers anymore.

Speaker:

It's like, how does this person interact? Do I. Do I want to get on

Speaker:

the phone and talk to them about mastering my record or mixing my record? I

Speaker:

think I like this person. Let's hit them up, because we don't, like.

Speaker:

Like, when you were at Warner Brothers, you were in an office, right? There's people

Speaker:

around. You talk to them. Like, now everybody's by. I'm in my

Speaker:

backyard. Nobody comes over here. I know I'll have a

Speaker:

client come over, you know, maybe once a month, maybe a couple

Speaker:

times a year. But I'm a Gen Xer, so

Speaker:

I like to text that I'm cool with texting, and I text often, but I

Speaker:

also. I pick up the phone and I feel like you can really just

Speaker:

learn people just by talking to them. And you can

Speaker:

also, you know, tell if they're just full of too. Oh, yeah,

Speaker:

yeah. Whether you want to work with them, regardless of whether they want to work

Speaker:

with you. Exactly. And I. It's. It's funny. I was

Speaker:

a. Something about the Internet makes everything

Speaker:

transactional. Right. I was one of those people that kind of, for a long time,

Speaker:

avoided the phone call and avoided the zoom meeting. And then I think

Speaker:

the podcast and the pandemic kind of changed that for me. And I, like,

Speaker:

now I'm like, down, let's talk, let's talk. Yeah. But if I

Speaker:

sit down with a client, potential client, potential collaborator

Speaker:

or whatever, and have a conversation, I mean, it's almost a hundred

Speaker:

percent that I'm going to do that gig if I want to do that gig.

Speaker:

Yeah, exactly. Because you can have a conversation. You can understand what they want. Like,

Speaker:

you're talking about in the beginning communication. It's like, I cannot give you what you

Speaker:

need out of your mix. Or I can give you exactly that. And I would,

Speaker:

you know, emphasize this. And they're like, perfect, right? And then you can

Speaker:

move forward. And so, yeah, it's big. Talking to people

Speaker:

authentically and getting to know people is, like, way better than

Speaker:

just responding to emails. Totally. And some

Speaker:

people aren't cool with that, and I'm fine with that, too, if they just want

Speaker:

to text. Like, I'm totally cool with that. There's one client that I have

Speaker:

that only sends me audio

Speaker:

messages. Like, they talk into their phone and it's just like an audio.

Speaker:

Like a recorded audio message in Instagram, but that's how

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they communicate. And it's like, cool, Whatever. Whatever floats your boat. It's awesome.

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One minute at a time. Exactly. Exactly. Yeah.

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Yeah. So I know you've got a busy day. I will let you get back

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to it, but I've got two questions. I know you listen to the show, so

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you're probably familiar with what they are. Maybe you

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prepared, maybe you didn't. I guess we'll find out. So was there ever a time

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in your career that you decided to redefine what success meant to you?

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Oh, of course. Yeah. And I did not prepare this.

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So, yes, there was a point when I first

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built. Built my first real studio, and this

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was like, in, I don't know, 2005.

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And both my wife and I were like,

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if we can get a band that's, like, super successful

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in five years, like, that's going to be it. But if, like,

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we're a studio and we don't get a big band in five years, like,

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it's probably not going to happen. And I was okay with it either way.

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And it's like, we sort of, like, got in between that. I guess, in a

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lot of ways, which I think is okay. And I think at

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that point I realized that, you know, I'm

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not going to be, you know, the next book Butch Vig or the

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guy from the bleachers. Like, that's not going to be me. And I'm

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okay with that. I became a working engineer.

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Yeah. And to me, if I

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can put food on the table for my family, we can go on

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vacations once or twice a year based on the work that I'm doing.

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Like, to me, that success. And I'm totally okay with

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it. I love it. In fact, it's great. I'm with that. I'm with that.

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That's like. I think there's a. I don't know when you got married, but when

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I got married, that was like, that kind of. It was an immediate change. It

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was like, I. I love what I'm doing. I don't know

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why I was frustrated before. Right. Like, I make money, I make

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my living working in music, and now I can carve

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time out for my family at the same time. Like, that's. That's like, a huge

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win. Fantastic. It's fantastic. Yeah. You know, it's like, best of both worlds, right?

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Yeah. That's awesome. That's awesome. I'm with you on that. So, last question

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is, what is your current biggest goal? What is the next smallest step you're going

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to take to go towards it? Oh, I mean, I think it's a lot of

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what I'm doing, I feel like, you know,

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and maybe this has to do with more of the unsexy parts of my job

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where I'm constantly looking at places

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to streamline sort of what I'm doing and

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just make the. Making the process smoother. Like, I know

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it sounds ridiculous, but, you know, I'm sort of paying attention to, like,

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how I can carve out an extra minute in terms of,

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like, you know, sending the data to a client. Like, the master to a

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client. Like, how can I sort of automate that or cut and paste data

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and make it more simpler or simpler so that I have more time to work

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on, like, the things that I like. Like, you know, playing with these knobs.

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Yeah. So that's sort of my goal, I guess. I mean, you know,

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everyone has the goals of just, like, working with bigger artists and, you know, more

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successful mix engineers. But, you know,

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definitely that. Of course, I'm not going to say no. I mean, I just did

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a record and Chuck D. Is on it, and that's, like,

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fantastic. Like, you know, 12 year old me is like,

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what? But you know, it's just as awesome as

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working with like a local band here in Baltimore. Yeah, it's,

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it's awesome. And you know, I'm working in a field that I love,

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so. Yeah, it's funny that that's what your goal

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was, was optimization, because I was sitting here thinking, I was like, I should, I

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should have asked him about automation and like systems before we, before we

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ended. I love that. Is there anything that you do right now or anything that

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you wish you could automate in your system? Like you mentioned the Wave

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Lab. Right, Right. So there is an app I use called

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samply, which is how all my artists listen to

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my masters and preview. It's a great app.

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It's fantastic. I love those guys. They are just. I'm like,

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I'm the person who like picks apart everything and they are just so

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stupidly patient with me. Like, I don't get it. I don't get why they put

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up with me. Like, I just don't. But they're fantastic. It's a great

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app. But there are all these things where I'm doing the same thing every

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day. You know, I'm sending out a link to a client with

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a mix or a master, a single, an lp,

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like vinyl sides. And it's like that process is sort

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of the same except for like one little link and then the

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subject is different. So I'm using this app

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called Zapier, which I'm trying

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to like figure out how to get it to work with

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Samply and work with like my databases

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to do all that in the background for me. So yeah,

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technology is great, but it's also like you almost need another like

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engineer or tech person to sort of like walk you through that

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process. Yeah. Like if you're outside the code world,

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like just far enough, it can be confusing. Cause I definitely hit walls. I love

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soundflow. I love samply. Right. And

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yeah, being able to just know just enough

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scripting to figure that out. But that's where ChatGPT has

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been great. I've taken things out of sampling, like taking code, not, not sampling

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code out of soundflow. Paste it in a chat. GPT said this, does this, I

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want it to do that. And then it just spits it out and I paste

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it and have a script. I'm like, this is amazing. Oh, that's fantastic.

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Yeah, yeah. I don't think ChatGPT could actually write that

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script, but it can analyze it. If you tell it what it does and then.

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And everything that it spit out two or three things for me have all worked

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perfectly. You would think it would be able to write the script because my wife

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does that with like JavaScript all the time. She's like, make me a JavaScript that

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does X, Y and Z and like, it'll just do it. I think there's aspects

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of sound flow that it wouldn't know. Right.

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Because I think it only goes back a couple years too. And soundflow, I think,

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is a newer app. Yeah. Now if it was just a straight Apple script that

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you were maybe going to fire in Keyboard Maestro, it probably could write that.

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Yeah. Yeah. Anyway, an excellent nerdy

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ending. Perfect for a mastering

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engineer. If you enjoyed this one and you want to dig deeper on the truth

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about loudness, normalization standards and where this whole -14 stuff came from,

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then check out my conversation with Sam Fishman.

Show artwork for Progressions: Success in the Music Industry

About the Podcast

Progressions: Success in the Music Industry
Host Travis Ference chats with music producers, engineers, mixers, artists, musicians, and songwriters about the tips, tricks, mindsets, and ideas that helped them define their careers.
Conversations exploring creativity, productivity, and career growth in the music industry. Join in each week as Travis sits down with some of the industryโ€™s best and brightest to discuss the mindsets and strategies that they use in their careers every day.
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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.